moqui

Using Lean UX to Combat Loneliness

Developed in a Lean UX university project, moqui helps seniors connect with younger generations through interest-based groups, events, and community support. User research showed seniors prefer low-barrier access and group interactions, leading to tablet-friendly design, offline options, and moderator-supported communities.

The design emphasizes clarity and inclusivity, using Sentient for headlines and Satoshi for body text for readability. A soft yet engaging color palette enhances trust and warmth, making moqui both inviting and accessible.

What?

Brand Design

When?

October 2022 – January 2023

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