Designed as a university project for the Brand Design Development course, zap embodies pioneering spirit, advanced technology, and seamless accessibility. With a bold yet reliable identity, it blends innovation, safety, and human connection—making teleportation feel both exciting and trustworthy.
The brand identity of zap balances bold innovation with reliability. The design features a dynamic color palette, including Radiant Orange and Star White, symbolizing energy and trust. Typography choices like Sofia Pro and Chaparral Pro convey a mix of modern confidence and approachability. Custom icons and visual elements enhance clarity, ensuring a seamless user experience across digital and print platforms.